Design Matters
A poorly designed QR menu can hurt your restaurant. A well-designed one can significantly boost orders. Here is what works.
Keep It Simple
The best menus are clean and easy to scan. Use clear categories, readable fonts, and plenty of white space. Do not overwhelm guests with too many options.
Photos Sell
Professional food photography pays for itself. Even smartphone photos taken in good lighting work well. Show your best dishes from flattering angles.
Write Descriptions That Sell
Instead of "Chicken dish with sauce", write "Tender grilled chicken marinated in berbere spices, served with our signature awaze sauce". Descriptions should make mouths water.
Price Strategically
- Do not use currency symbols — they trigger pain-of-paying
- Use .00 or .95 endings — they feel more precise
- Put your highest-margin items near the top of each category
Mobile-First Design
90% of QR menu views are on phones. Design for mobile first, desktop second. Large tap targets, readable text without zooming, fast loading.
Color and Branding
Use your restaurant's brand colors consistently. The menu should feel like an extension of your physical space.